Leslie Yip

Leslie Yip is a cross-media strategist and storyteller with nearly three decades of experience unlocking the potential of the Chinese-Canadian market. As Vice President, Business Solutions at Sing Tao Media Group, and Associate Publisher & Editor-in-Chief of eliteGen, she brings a unique blend of media leadership, cultural insight, and strategic vision. Having evolved alongside the industry—from TV, radio, and print to today’s digital and social platforms—Leslie understands that while channels change, compelling storytelling remains constant. She advises international luxury and premium brands on how to translate culture into strategy—and strategy into measurable growth. Through integrated campaigns spanning digital, experiential, and traditional media, she helps brands move beyond simple translation to build authentic and lasting cultural connections with Chinese-Canadian audiences.